Through our Bachelor of Business Administration curriculum, we prepare students to transfer their knowledge and skills into different career pursuits such as entrepreneurs, non-profit advocators, or corporate leaders. Students can specialize in their interests by enrolling in one of our majors: Accounting, Fashion Marketing, Management, or Marketing.Apply Request Information Take a Tour
Bachelor of Business Administration | BBA
Woodbury’s accounting program results in 100% of our students gaining employment within one year of graduation. Our program dates back to 1884, making it one of the oldest accounting programs in Southern California. Accounting majors are prepared to make important high-level financial decisions. They may decide to work for an existing employer, or start their own firm upon obtaining a CPA license.
Bachelor of Science | BS
CIS majors are trained to create and deploy the latest cutting-edge systems. IT experts are always in demand, embarking on satisfying and high-paying careers. CIS graduates qualify for any IT role including the creation of websites and mobile apps, visualizing data, and leading IT departments in major corporations.
Bachelor of Business Administration | BBA
Woodbury’s Fashion Marketing major provides analytical skills to those interested in developing and forecasting trends. With fashion being interpreted as any new movement in society, this program provides a well-curated list of core courses and electives that combine traditional careers in fashion-related industries with new sectors, such as luxury brand marketing, e-commerce management, entrepreneurship, and the science of trend forecasting.
Bachelor of Business Administration | BBA
Marketing has never been more challenging with saturated markets. That’s why a career in marketing analytics, social media marketing, sales, advertising are always demanding and high paying. Our world-class marketing program provides all the skills needed to advance a career in marketing whether to start businesses, develop powerful brands, improve customer experiences, create loyal customers, and make firms profitable. Our curriculum balances between creativity and strategy with a focus on analytics so learners know what they are doing is actually working.
Bachelor of Business Administration | BBA
Management represents a popular business major because it provides critical skills toward leading in a global workplace or starting an entrepreneurial venture. According to the World Economic Forum, roles requiring distinctly “human” traits are expected to grow in the coming years, with General and Operations Managers and Organizational Development Specialists in the top 10 emerging jobs for 2022.
Bachelor of Business Administration | BBA
& Master of Business Administration | MBA
The 3+1 BBA-MBA Accelerated program is for individuals who aspire to earn both their BBA in Management and MBA in four years or less, depending on prior college credits. The 3+1 BBA/MBA program is geared toward meeting the business performance needs of today’s diverse and innovative economy.
Master of Business Administration | MBA
Woodbury University’s MBA focuses on three tenets: Responsible Leadership, Sustainable Business, and Self-Empowerment. With our Merit Scholarships, we provide an affordable private-school MBA with a work-compatible and practice-based curriculum. Bachelor’s Degree holders in business or non-business areas are invited to apply. Our MBA does not require GMAT/GRE, and can be completed in as little as one year when entering with a Business undergraduate degree.
Our collective team effort lays out the path for students to achieve a successful business career.
Through personalized attention, collaboration, and networking our motivated faculty and staff are here to help you achieve.
Learn more about our excellent School of Business students!
Dana Herrera, an LA County native, was born and raised near Burbank. Planning to graduate Spring 2021, she is entering the final stages of obtaining her bachelor in business administration (BBA) in Accounting.
Dana is a transfer student from Glendale Community College (GCC). She selected Woodbury University as her educational home because of its convenient location, but soon found the institution had so much more to offer. The initial recommendation to explore Woodbury came from an accounting teacher at GCC, who spoke highly of the accounting program. After connecting with a Woodbury recruiter, Dana quickly realized it was a match and received guidance toward a smooth transfer.
Read more about Dana’s journey here.
Madison Chambers-Garcia, a Woodbury University School of Business Marketing student, was not about to let the challenges of COVID-19 deter her from pursuing her dreams. Despite having to adjust to virtual learning, tutoring and working, she still managed to pulled off another 4.0 semester.
Using her professional background as a guideline, Madison opted for the Marketing major to include a cross section of industries. While taking a Consumer Behavior course, her professor asked if she would be interested in becoming a tutor for her peers. The tutoring experience shaped the way Madison looks at her own academic career. We caught up with Madison after finals to learn more about her academic journey and what inspires her to keep moving forward. Read her story here.
Victor Jarvis, a Woodbury University Business School management student, jumped right into the 3+1 BBA/MBA Accelerated program, designed for students wanting to get both their BBA in Management and an MBA in just four years. Starting his second year (Fall 2020), Victor anticipates graduating in 2023. A professional trained dancer, he shares his passion for the arts, along with his desire to create a business that helps transform underserved communities in the following interview.
Read his story here.
Mia Morales, a Fashion Marketing student in the School of Business, has become a recurring recipient of the Ebell Scholarship. A Los Angeles native in her senior year, Mia transferred from Cal State Fullerton to Woodbury University three years ago. She also holds a degree in Fashion Design from Los Angeles Trade Technical College.
Given her interest and skills in the Fashion Industry, Mia aspires to become the Marketing Director for a major luxury brand, such as Dior or Louis Vuitton.
Read her story here.
Graduating from Woodbury’s School of Business with a Bachelor Degree in Business Administration (BBA) in Management in 2019, Grover McCarthy decided he wasn’t done quite yet. His positive undergraduate experience led him to enroll in Woodbury’s Master of Business Administration (MBA) program to expand his knowledge to better serve his clients as a financial advisor. In the following interview, Grover shares how Woodbury as a whole has rewarded him across all aspects of his life, including professionally and personally. Read his story here.
Find out more about the inspiring faculty in the School of Business.
Professor Nathan Garrett, who earned AACSB qualifications for teaching Finance and Accounting, presented his research on Excel tutorials at the American Accounting Association’s first online meeting, Spark. The presentation “Inflexible Thinkers: Results from an Excel Tutorial System” showed students’ struggles with Excel formulas. While people were able to learn formulas in isolation, they had difficulty combining multiple formulas to solve problems. A video summary of the presentation can be found here.
Dr. Garrett, Associate Professor of Information Technology, had his paper “Segmentation’s Failure to Improve Software Video Tutorials” accepted by the British Journal of Educational Technology. BJET is rated as an “A” journal by the Australian Business Dean’s Council. The paper tested a variety of videos, finding which formats helped students learn Excel Conditional Formatting. The best videos gave users control over the pacing of instruction, contradicting earlier findings.
Following is an abstract of his paper:
Segmentation reduces learners’ cognitive load by inserting system-controlled pauses into instructional animations and video. However, many previous studies focus on conceptual knowledge, and do not allow users control over the pacing of instruction. This two-part experiment attempted to validate segmentation in the context of procedural software instruction by applying it to an Excel conditional formatting tutorial. Learners assigned to segmented video failed to show either improved knowledge transfer or decreased cognitive load. Instead, learners using the videos were able to successfully use the pause and rewind features to manage their own cognitive load. This study shows the importance of providing users with control over the pacing of instruction, and with testing educational theories when applying them in a new context.
In January 2020, the Berkeley based Center for Independent Living awarded Stephanie Thomas the Ed Roberts Award, a premiere award in the disability community. Ms. Thomas is an adjunct faculty member of Fashion Marketing in the School of Business. Ed Roberts was the unofficial “Father of Civil Rights” in the disability community. His work, and tenacity helped lay the foundation for many of the rights we have today. Ms. Thomas, a congenital amputee, received this honor alongside the first woman in a wheelchair to win a Tony Award, Ally Stroker; actor and activist RJ Mitte, and star of last summer’s break out film Peanut Butter Falcon, featuring an actor who has Down Syndrome Zack Gottsagen, as well as attorney James T. Fousekis, who has supported the disability community for years.
In July 2020 Wendy K. Bendoni became part of the Professional Advisory Board of the American Influencer Council, Inc. AIC is a newly formed not-for-profit invite-only membership trade association, led by a team of influencers who are quickly becoming a significant anchor in the U.S. digital economy. AIC strives to sustain the integrity and viability of the influencer marketing industry in the U.S., which is projected to reach $15 billion by 2022. The AIC mission is to foster digital economy research and analysis as it relates to the commerce of career influencers and their contributions to the U.S. GDP. The Council has a five-prong approach, which includes 1) learning & development, 2) consumer transparency, 3) standardization & professional ethics, 4) data science & influencer economy, and 5) public goodwill.
DataEthics4All (with over 500 members) invited Wendy K. Bendoni to become a Think Tank founding member. The Think Tank consists of AI Researchers, Data Scientists, Policy Makers and Data Ethics Advocates. The area of AI data analysis has been a primary focus for Prof. Bendoni’s research in the last past five years. The DataEthics4All Think Tank will be responsible for Independent Research on the Impact of Unethical Data Use. The committee follows the Ethical Pillars that include: Preserving Data Privacy, Fair Data Processing, Clear Data Ownership, Data Transparency and Trust, Preventing Ad Technology Weaponization and Evolution of Data Ethics in Times of Crisis.
Some additional members of our DataEthics4All Advisory Board include: Chief Data Officer, TD Ameritrade; Data Strategist at IBM; Head of Blockchain, Digital Assets, and Data Policy, World Economic Forum; Corporate Vice President, New York Life Insurance Company, Head of Digital Intelligence & Analytics, First Republic Bank: VP & Global Chief Data Officer, GE; VP and Chief Information Security Officer, Hitachi Vantara.
In June 2020 prof. Bendoni also became part of the development event committee for Ethics4NextGen AI Summit and Hackathon to raise the next generation of Inclusive AI. In her Summer 2020 class, prof. Bendoni had her Marketing Intelligence class work on solutions in ethical data collection for all three hackathon themes, including: 1) AI in Criminal Justice 2) AI in Predictive Policing 3) AI in COVID -19 Contact Tracing. Student’s work will be featured on the Ethics4NextGen Summit and Hackathon website. Woodbury’s marketing and fashion marketing students will be competing in the September 17th Ethics4NextGen AI Hackathon.
“Change Management” is the title of a peer-reviewed article that Dr. Svetlana Holt recently got published in the Encyclopedia of Business and Professional Ethics, a living document from Springer Nature, one of the world’s leading academic publishers.
A fragment of the introduction:
Contemporary organizations exist in social, political, and economic environments that change rapidly and unpredictably. Organizational leaders succeed with such changes by looking at strategy, organization design, and processes, by studying theories of change management related to the individual, group, inter-group, and organizational level. They apply modern-day methods of diagnosing organizations and designing interventions that will increase the effectiveness of their organizations. The complexities in developing a culture of change and continuous improvement within an organization include determining its readiness for change, uncovering the reasons for resistance to change and tactics for coping with such resistance.
The entire article can be found here.
Dr. Satinder Dhiman, Associate Dean and MBA Chair, recently published a major reference work with Routledge (Taylor & Francis), titled, “The Routledge Companion to Mindfulness at Work” (September, 2020)
Given the ever-growing interest in the benefits of mindfulness to organizations and the individuals who work in them, this Companion is a comprehensive primary reference work for mindfulness (including creativity and flow) in the workplace, including business, healthcare, and educational settings.
The work consists of 34 chapters, contributed by 57 authors, and aims to serve as a vital resource to the fields of management and organizational studies, human resource management, psychology, spirituality, cultural anthropology, and sociology. Find out more about this book here.
Issued in two handsomely hard-bound volumes spanning over 1,500 pages, The Palgrave Handbook of Workplace Wellbeing, edited by Satinder Dhiman, is a seminal Major Reference Work that showcases the pioneer research of more than 90 management and leadership scholars and practitioners from the six continents. This handbook presents best practices in managing and leading the 21st century workforce in a concrete and practical way. It represents the most comprehensive survey of workplace wellbeing to date. It offers strategies and tools to cultivate wellbeing in the present-day boundary-less work environment. This timely publication is particularly relevant during the post-Covid-19 times in garnering workplace well-being.
Research shows that organizations with higher levels of employee engagement routinely out-perform those with lower employee engagement. This handbook provides valuable insights into why employee well-being is such a powerful driver of employee performance and engagement and what organizations and leaders can do to enhance workplace well-being and fulfillment. It brings the research on workplace well-being up to date while precisely mapping its terrain and extending the scope and boundaries of this field in an inclusive and egalitarian manner.
You may enjoy reading the introductory chapter (front matter) by clicking here.
The chapter provides conceptual perspectives by examining various pathways that leads one to experience higher levels of happiness. Examples are provided to show how the arts activate each stage, opening the doors for one to experience flow. Dr. Billiot connects the arts to the happiness constructs of perceived control, perceived progress, connectedness, and a larger vision, providing further conceptualization on the arts delivering happiness, and applies the popular art form of storytelling for three main purposes: (1) telling stories is a universal practice found in various art genres; (2) it triggers flow; and (3) it connects with the happiness constructs. She finally provides a rational argument on why businesses must leverage the arts within the workplace to deliver results such as developing creative cultures.
A brief excerpt:
Gender equality is a human right. Globally, the gender gap is favoring men. Women have less opportunity in economic participation, less access education, greater health and safety risks. Policies to fix the old gender gap in college enrollment, however, create the new gender gap. Regardless the advantages in higher education, women still face inferior social and economic status. Thus, research and policies to address the boy’s issues need to be done in a systematic way to avoid the return of the old gender gap.
Research shows clear interactions between work and life. Workplace satisfaction has proven to affect people’s well-being in life. Work can and should foster individual wellness. In the chapter, Dr. Nguyen elaborates on the following questions: 1) What is happiness and meaning in the workplace? 2) What brings happiness at work? and 3) How do we create working environments that bring meaning and happiness?
Nước mắm is a liquid condiment made from fish, coated in salt and fermented. While traditional nước mắm is extracted from fermented fish without any additives, industrial fish sauces are mixtures of the fish extract, water, preservatives, artificial flavors, and artificial colors. Increasingly, modern factories that produce industrial fish sauce are entering the market. Traditional fish sauce production is currently facing the risk of extinction. Using observation and in-depth interview methods, this project aims to study the roles of cultural identity, ethics and sustainability in food consumption and production. Findings will become the foundation for a promotion campaign to preserve an endangered cultural heritage as well as mobilize sustainable food consumption.
Dr. Joan Marques, Dean of the School of Business published a major reference work with Routledge (Taylor & Francis), titled, “The Routledge Companion to Happiness at Work” (Nov.’20)
An unprecedented and important reference work, this research companion covers a range of aspects of happiness, an aim everyone aspires to achieve, yet can be easily overlooked in today’s demanding and multi-challenged world, or confused with a plethora of quantifiable or career goals.
The work consists of 31 chapters, contributed by 51 authors, and aims to help readers internalize happiness, form a healthy opinion about this emotion, and detach it from external factors that can only cause temporary discomfort or delight. This companion will be valuable for researchers, students, and coaches, whether they seek input for future theory development, or motivation for performance in personal and professional life. Find out more about this book here.
A Different Outlook on Othering was published in Development and Learning in Organizations, a business practitioner journal. In this article, Marques presents five ideas pertaining to performance excellence, making a constructive difference, keeping a mindset of elevating rather than defeating perspectives, maintaining dignity, and moving to new horizons. She then proposes a constructive perspective to a trend that is usually considered discriminatory and subjugating.
At the intersection of workplace spirituality and Buddhist psychology: a critical summary of literature was published in Journal of Global Responsibility, a scholarly journal. This major literature review presents an overview of themes in two psychological streams, both focusing on living and acting with greater consciousness, to make more mindful decisions, improve the overall experience of cooperating towards a common good and understand the responsibility towards creating a future that will be sustainable rather than destroyed.
“The Rise of Vietnamese Firms: A Strategic Profile of Vingroup” is the title of a recent paper, co-authored by Associate Professor Adam Wood. The paper, which was a collaboration with scholars A. Camillo and I. Camillo, has been formally accepted for presentation at the Western Academy of Management, an event that was cancelled due to Covid-19, but will now be published in the Academy’s annual proceedings.
In this paper, the authors intended to determine the future success of Vingroup and its contribution to Vietnam’s economic success. Specifically, they aimed to determine whether the dynamic growth of Vingroup could lead to a successful and sustainable global competitive advantage and lead it to position itself as an economic power to support Vietnam’s national economic growth. Preliminary results shown in a four-year trend analysis ending in 2018 indicate that the firm is financially stable, going concern, and solvent.
Get a closer look into the School of Business by learning more about our news, events, and information that benefits your education and our local communities. To view our archive, click here.
Engage with current students, alumni, and faculty on social media. Use our hashtags, #WUBusinessSchool and #WUSBLegacy, to join us in business conversations, view student projects, explore student events and connect with alumni.
Woodbury University’s School of Business hosts the Executive Doctorate of Business Administration degree from Grenoble Ecole de Management. The degree is delivered by Grenoble Ecole de Management and most of the workshops take place on the Woodbury campus.
AACSB International: The Association to Advance Collegiate Schools of Business
ACBSP: Association of Collegiate Business Schools and Programs
WSCUC: Western College and University Commission (formerly WASC)
Assessment information and data disclosures for ACBPSP and AACSB are located on the
School of Business Assessment Site.