Through our Bachelor of Business Administration curriculum, we prepare students to transfer their knowledge and skills into different career pursuits such as entrepreneurs, non-profit advocators, or corporate leaders. Students can specialize in their interests by enrolling in one of our majors: Accounting, Fashion Marketing, Management, or Marketing.Apply Request Information Take a Tour
Our collective team effort lays out the path for students to achieve a successful business career.
Through personalized attention, collaboration, and networking our motivated faculty and staff are here to help you achieve.
Learn more about our excellent School of Business students!
Hailing from L.A., Hrand “Harry” Krkyan, Class of ’22, transferred to Woodbury in August 2019 and has fashioned a deliberate, if eclectic, academic career – prior to Woodbury and since arriving here. Harry has explored various disciplines within the School of Business, ultimately embracing Accounting as his passion.
Read more about Harry’s inspirational path here.
Madison Chambers-Garcia, a Woodbury University School of Business Marketing student, was not about to let the challenges of COVID-19 deter her from pursuing her dreams. Despite having to adjust to virtual learning, tutoring and working, she still managed to pulled off another 4.0 semester.
Using her professional background as a guideline, Madison opted for the Marketing major to include a cross section of industries. While taking a Consumer Behavior course, her professor asked if she would be interested in becoming a tutor for her peers. The tutoring experience shaped the way Madison looks at her own academic career. We caught up with Madison after finals to learn more about her academic journey and what inspires her to keep moving forward. Read her story here.
Victor Jarvis, a Woodbury University Business School management student, jumped right into the 3+1 BBA/MBA Accelerated program, designed for students wanting to get both their BBA in Management and an MBA in just four years. Starting his second year (Fall 2020), Victor anticipates graduating in 2023. A professional trained dancer, he shares his passion for the arts, along with his desire to create a business that helps transform underserved communities in the following interview.
Read his story here.
Mia Morales, a Fashion Marketing student in the School of Business, has become a recurring recipient of the Ebell Scholarship. A Los Angeles native in her senior year, Mia transferred from Cal State Fullerton to Woodbury University three years ago. She also holds a degree in Fashion Design from Los Angeles Trade Technical College.
Given her interest and skills in the Fashion Industry, Mia aspires to become the Marketing Director for a major luxury brand, such as Dior or Louis Vuitton.
Read her story here.
Gurpreet Virdi, a second-year Master of Business Administration (MBA) student, has major aspirations and plans to give back to society. Using her love of science, teaching and business acumen, Gurpreet envisions launching two non-profit organizations; one to assist graduate students with higher education financial aid support, and the other to improve sanitation efforts in her parent’s native country, India, and other developing countries around the world. Gurpreet, who plans to earn her MBA degree in May, 2021, shares her passionate story in the following interview. Read her story here.
Find out more about the inspiring faculty in the School of Business.
Professor Nathan Garrett, who earned AACSB qualifications for teaching Finance and Accounting, presented his research on Excel tutorials at the American Accounting Association’s first online meeting, Spark. The presentation “Inflexible Thinkers: Results from an Excel Tutorial System” showed students’ struggles with Excel formulas. While people were able to learn formulas in isolation, they had difficulty combining multiple formulas to solve problems. A video summary of the presentation can be found here.
Dr. Garrett, Associate Professor of Information Technology, had his paper “Segmentation’s Failure to Improve Software Video Tutorials” accepted by the British Journal of Educational Technology. BJET is rated as an “A” journal by the Australian Business Dean’s Council. The paper tested a variety of videos, finding which formats helped students learn Excel Conditional Formatting. The best videos gave users control over the pacing of instruction, contradicting earlier findings.
Following is an abstract of his paper:
Segmentation reduces learners’ cognitive load by inserting system-controlled pauses into instructional animations and video. However, many previous studies focus on conceptual knowledge, and do not allow users control over the pacing of instruction. This two-part experiment attempted to validate segmentation in the context of procedural software instruction by applying it to an Excel conditional formatting tutorial. Learners assigned to segmented video failed to show either improved knowledge transfer or decreased cognitive load. Instead, learners using the videos were able to successfully use the pause and rewind features to manage their own cognitive load. This study shows the importance of providing users with control over the pacing of instruction, and with testing educational theories when applying them in a new context.
In January 2020, the Berkeley based Center for Independent Living awarded Stephanie Thomas the Ed Roberts Award, a premiere award in the disability community. Ms. Thomas is an adjunct faculty member of Fashion Marketing in the School of Business. Ed Roberts was the unofficial “Father of Civil Rights” in the disability community. His work, and tenacity helped lay the foundation for many of the rights we have today. Ms. Thomas, a congenital amputee, received this honor alongside the first woman in a wheelchair to win a Tony Award, Ally Stroker; actor and activist RJ Mitte, and star of last summer’s break out film Peanut Butter Falcon, featuring an actor who has Down Syndrome Zack Gottsagen, as well as attorney James T. Fousekis, who has supported the disability community for years.
In July 2020 Wendy K. Bendoni became part of the Professional Advisory Board of the American Influencer Council, Inc. AIC is a newly formed not-for-profit invite-only membership trade association, led by a team of influencers who are quickly becoming a significant anchor in the U.S. digital economy. AIC strives to sustain the integrity and viability of the influencer marketing industry in the U.S., which is projected to reach $15 billion by 2022. The AIC mission is to foster digital economy research and analysis as it relates to the commerce of career influencers and their contributions to the U.S. GDP. The Council has a five-prong approach, which includes 1) learning & development, 2) consumer transparency, 3) standardization & professional ethics, 4) data science & influencer economy, and 5) public goodwill.
DataEthics4All (with over 500 members) invited Wendy K. Bendoni to become a Think Tank founding member. The Think Tank consists of AI Researchers, Data Scientists, Policy Makers and Data Ethics Advocates. The area of AI data analysis has been a primary focus for Prof. Bendoni’s research in the last past five years. The DataEthics4All Think Tank will be responsible for Independent Research on the Impact of Unethical Data Use. The committee follows the Ethical Pillars that include: Preserving Data Privacy, Fair Data Processing, Clear Data Ownership, Data Transparency and Trust, Preventing Ad Technology Weaponization and Evolution of Data Ethics in Times of Crisis.
Some additional members of our DataEthics4All Advisory Board include: Chief Data Officer, TD Ameritrade; Data Strategist at IBM; Head of Blockchain, Digital Assets, and Data Policy, World Economic Forum; Corporate Vice President, New York Life Insurance Company, Head of Digital Intelligence & Analytics, First Republic Bank: VP & Global Chief Data Officer, GE; VP and Chief Information Security Officer, Hitachi Vantara.
In June 2020 prof. Bendoni also became part of the development event committee for Ethics4NextGen AI Summit and Hackathon to raise the next generation of Inclusive AI. In her Summer 2020 class, prof. Bendoni had her Marketing Intelligence class work on solutions in ethical data collection for all three hackathon themes, including: 1) AI in Criminal Justice 2) AI in Predictive Policing 3) AI in COVID -19 Contact Tracing. Student’s work will be featured on the Ethics4NextGen Summit and Hackathon website. Woodbury’s marketing and fashion marketing students will be competing in the September 17th Ethics4NextGen AI Hackathon.
“Change Management” is the title of a peer-reviewed article that Dr. Svetlana Holt recently got published in the Encyclopedia of Business and Professional Ethics, a living document from Springer Nature, one of the world’s leading academic publishers.
A fragment of the introduction:
Contemporary organizations exist in social, political, and economic environments that change rapidly and unpredictably. Organizational leaders succeed with such changes by looking at strategy, organization design, and processes, by studying theories of change management related to the individual, group, inter-group, and organizational level. They apply modern-day methods of diagnosing organizations and designing interventions that will increase the effectiveness of their organizations. The complexities in developing a culture of change and continuous improvement within an organization include determining its readiness for change, uncovering the reasons for resistance to change and tactics for coping with such resistance.
The entire article can be found here.
Dr. Satinder Dhiman, Associate Dean and MBA Chair, recently published a major reference work with Routledge (Taylor & Francis), titled, “The Routledge Companion to Mindfulness at Work” (September, 2020)
Given the ever-growing interest in the benefits of mindfulness to organizations and the individuals who work in them, this Companion is a comprehensive primary reference work for mindfulness (including creativity and flow) in the workplace, including business, healthcare, and educational settings.
The work consists of 34 chapters, contributed by 57 authors, and aims to serve as a vital resource to the fields of management and organizational studies, human resource management, psychology, spirituality, cultural anthropology, and sociology. Find out more about this book here.
The chapter provides conceptual perspectives by examining various pathways that leads one to experience higher levels of happiness. Examples are provided to show how the arts activate each stage, opening the doors for one to experience flow. Dr. Billiot connects the arts to the happiness constructs of perceived control, perceived progress, connectedness, and a larger vision, providing further conceptualization on the arts delivering happiness, and applies the popular art form of storytelling for three main purposes: (1) telling stories is a universal practice found in various art genres; (2) it triggers flow; and (3) it connects with the happiness constructs. She finally provides a rational argument on why businesses must leverage the arts within the workplace to deliver results such as developing creative cultures.
A brief excerpt:
Gender equality is a human right. Globally, the gender gap is favoring men. Women have less opportunity in economic participation, less access education, greater health and safety risks. Policies to fix the old gender gap in college enrollment, however, create the new gender gap. Regardless the advantages in higher education, women still face inferior social and economic status. Thus, research and policies to address the boy’s issues need to be done in a systematic way to avoid the return of the old gender gap.
Research shows clear interactions between work and life. Workplace satisfaction has proven to affect people’s well-being in life. Work can and should foster individual wellness. In the chapter, Dr. Nguyen elaborates on the following questions: 1) What is happiness and meaning in the workplace? 2) What brings happiness at work? and 3) How do we create working environments that bring meaning and happiness?
Nước mắm is a liquid condiment made from fish, coated in salt and fermented. While traditional nước mắm is extracted from fermented fish without any additives, industrial fish sauces are mixtures of the fish extract, water, preservatives, artificial flavors, and artificial colors. Increasingly, modern factories that produce industrial fish sauce are entering the market. Traditional fish sauce production is currently facing the risk of extinction. Using observation and in-depth interview methods, this project aims to study the roles of cultural identity, ethics and sustainability in food consumption and production. Findings will become the foundation for a promotion campaign to preserve an endangered cultural heritage as well as mobilize sustainable food consumption.
Dr. Joan Marques, Dean of the School of Business published a major reference work with Routledge (Taylor & Francis), titled, “The Routledge Companion to Happiness at Work” (Nov.’20)
An unprecedented and important reference work, this research companion covers a range of aspects of happiness, an aim everyone aspires to achieve, yet can be easily overlooked in today’s demanding and multi-challenged world, or confused with a plethora of quantifiable or career goals.
The work consists of 31 chapters, contributed by 51 authors, and aims to help readers internalize happiness, form a healthy opinion about this emotion, and detach it from external factors that can only cause temporary discomfort or delight. This companion will be valuable for researchers, students, and coaches, whether they seek input for future theory development, or motivation for performance in personal and professional life. Find out more about this book here.
“The Rise of Vietnamese Firms: A Strategic Profile of Vingroup” is the title of a recent paper, co-authored by Associate Professor Adam Wood. The paper, which was a collaboration with scholars A. Camillo and I. Camillo, has been formally accepted for presentation at the Western Academy of Management, an event that was cancelled due to Covid-19, but will now be published in the Academy’s annual proceedings.
In this paper, the authors intended to determine the future success of Vingroup and its contribution to Vietnam’s economic success. Specifically, they aimed to determine whether the dynamic growth of Vingroup could lead to a successful and sustainable global competitive advantage and lead it to position itself as an economic power to support Vietnam’s national economic growth. Preliminary results shown in a four-year trend analysis ending in 2018 indicate that the firm is financially stable, going concern, and solvent.
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Woodbury University’s School of Business hosts the Executive Doctorate of Business Administration degree from Grenoble Ecole de Management. The degree is delivered by Grenoble Ecole de Management and most of the workshops take place on the Woodbury campus.
AACSB International: The Association to Advance Collegiate Schools of Business
ACBSP: Association of Collegiate Business Schools and Programs
WSCUC: Western College and University Commission (formerly WASC)
Assessment information and data disclosures for ACBPSP and AACSB are located on the
School of Business Assessment Site.