Dr. van Niekerk’s field of expertise lies in both Higher Education and the Corporate world. He is an expert at strategically positioning organizations through well-defined planning and marketing. During the past forty-six years his attention has been focused on Education {Schools of Business) and International Consulting, with major assignments in Advertising, Automotive Branding, Entertainment, Telecommunications, Health Care Technologies, Health Care Associations, Pharmaceutical Research and Manufacturing, and Foreign Governments.
Dr. van Niekerk has been a college Dean and Vice President and has held positions in business and industry as Associate Director of UCLA Medical Center as well as the UCLA Medical Group. He served as Vice President of Marketing and Strategic Planning for both National Medical Enterprises (Tenet) and Uni Health America, and as General Vice President for the Adventist Health System in their Sunbelt Division. His further expertise is focused on Luxury Brands – especially in the automotive industry where major clients include Mercedes-Benz, Smart, BMW, and Volvo.
Interested in a one-on-one conversation with Dr. van Niekerk? Please schedule an appointment with Joy Tabuchi in the School of Business Faculty Center
Email or call Joy (818) 252-5231.
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