Wendy Bendoni on Influencer Marketing in the Los Angeles Business Journal

Wendy Bendoni, chair of the Fashion Marketing and Marketing programs at Woodbury, contributed to an article on influencer marketing on social media in the Los Angeles Business Journal:

“Today, an influencer is someone that can make an impact on their community by eliciting some kind of action, primarily the purchasing decisions of others,” said Wendy Bendoni…On social media that means a like, a comment, in other words, very high engagement that can lead to a follow-through like buying a product.”

Read the full article at Los Angeles Business Journal



Learn more about the Fashion Marketing program

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