Wendy Bendoni, chair of the Fashion Marketing and Marketing programs at Woodbury, contributed to an article on influencer marketing on social media in the Los Angeles Business Journal:
“Today, an influencer is someone that can make an impact on their community by eliciting some kind of action, primarily the purchasing decisions of others,” said Wendy Bendoni…On social media that means a like, a comment, in other words, very high engagement that can lead to a follow-through like buying a product.”