The RED Office: Architecture Film Wins 2nd Prize in AIA Look Up Film Challenge

The American Institute of Architects has announced the winners of the Look Up Film Challenge at the inaugural Chicago Architecture Biennial.

The RED Office, about a San Diego-based real estate development company by the same name, and their multifaceted business model that incorporates architecture into the pursuit of a more livable city won the second prize. The film was created by Jeff Durkin of Bread Truck Films and Dragan Radoicic of Altitude Cam in San Diego.

The RED Office serves as an extension of the Master of Science in Architecture, Real Estate Development, program offered at Woodbury School of Architecture in San Diego. Woodbury School of Architecture professors and The RED Office principals  Héctor M. Pérez and Ted Smith are featured in the short film presenting a new way to practice and teach architecture. “Woodbury University’s MSArch RED program and The RED Office are bridging the separation between academia and practice,” explains Héctor M. Pérez, associate professor and graduate programs coordinator at Woodbury School of Architecture in San Diego.

Pérez was able to travel to the Chicago Architecture Biennial and accept the prize. He told us that AIA President, Elizabeth Chu Richter, FAIA, was extremely excited about the entrepreneurial message Woodbury School of Architecture promotes.

The RED Office film is now open for popular vote for the People’s Choice Award through the AIA film competition. Support The RED Office film by casting your vote on the AIA website.

Hosted by AIA, the Look Up Film Challenge was created to unite both storytellers and the architectural community to share the inspiring stories on the impact of our built world. Out of 26 entries for the competition launched earlier this year, a jury of architects and media professionals selected three top prize winners and recognized seven additional films in themed categories. The winning pieces best represent the competition’s call for films that highlight the impact that architects have on communities.

Photo: Second prize went to The RED Office, which looks at how a design-first approach can catalyze community building, was submitted by Jeff Durkin and Dragan Radoicic, and presented to Red Office principal Héctor M. Pérez (second from right).
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