Four Students Take Honors in Graphic Design USA’s 2019 American Package Design Awards
Four Woodbury Graphic Design students have taken top honors in Graphic Design USA’s 2019 American Package Design Awards. Congratulations to winners Lanelle Ira (May 2020), Gypsy Sangria Bottle Packaging; Osama Sultan (May 2020), Perlita’s Care Kit Dog Adoption Kit; Addison Staubus (May 2020), Bubble Bear Soda Packaging; and Vartouhi Tashchyan (May 2019), Tequila Bottle Packaging.
Woodbury graphic design professor, Dan Hoy, and the four packaging design students won the latest iteration of the Awards, which are organized by Graphic Design USA (GDUSA), one of the leading publications in the field, and sponsored by Neenah Packaging. GDUSA and Neenah Packaging honor standout brand promotion projects across 18 categories, from beauty and personal care to sustainable packaging, from store logos + branding to luxury packaging.
“As they have on so many previous occasions, Woodbury’s Graphic Design students continue to distinguish themselves across a broad range of industry sectors and design disciplines,” said Professor Hoy. “We are enormously proud of Addison, Lanelle, Osama and Vartuohi, who have mastered their craft by demonstrating both exceptional creativity and the ability to execute. The work showcased here is drawn from an elite field of some 200 design firms, design departments, production companies, and university and college programs.”
“The American Package Design Awards competition celebrates the importance of blending technique and talent in the service of real-world requirements,” said Behnoush Mckay, Chair of Woodbury’s Graphic Design program. “Whether zeroing in on brand identity, story/narrative, creative presentation or any other facet of package design, this high-level recognition provides further evidence of the caliber of students who are attracted to our Graphic Design program.”
“Makers, marketers and sellers are challenged as never before to tell their story and close the deal,” according to GDUSA. “Think fragmented audiences, information overload, media clutter, global competition, economic dislocation, and retail disruption. Package design and related disciplines are increasingly the difference makers in communicating the message, advancing the brand, and influencing the purchasing decision. The outstanding work showcased here attests to the reality that is 2019. Our annual competition celebrates beauty and style, of course, but even more important, the power of deliberate design to forge an emotional link with the buyer at the moment of truth.”