Woodbury School of Business Organizes Fourth Annual Business Summit

Woodbury University’s School of Business hosted its fourth annual Business Summit, an interactive and professional development event for faculty. Joining Woodbury’s School of Business team in a virtual setting were 28 faculty, representing 10 local higher educational institutions, including seven community colleges (Glendale Community College, Los Angeles Trade Tech, Harbor College, Rio Hondo College, Southwest College, Mission College, and Los Angeles Valley College), and three four-year institutions (CSUN, Cal State Los Angeles, and Cal State Long Beach).

The facilitating team consisted of School of Business administrators, faculty, and students. Woodbury Business School Dean, Joan Marques, welcomed the participants with a brief overview of the undergraduate programs the School of Business offers, and the advantages of earning a Woodbury business degree. She shared highlights of each undergraduate program. For Accounting, she pointed to the focus on CPA preparation and professional guidance; for Fashion Marketing, the focus on trend analysis and influencer marketing; for Management, the start of four new concentrations coming fall 2021: Business Analytics, Entertainment, Entrepreneurship, and Sustainability; and for Marketing, the strong core curriculum along with a broad range of appealing electives, such as entertainment marketing and sustainable marketing.

A dynamic student panel, consisting of Dana Hererra (Accounting), Harry KrKyan (Accounting), and Bradley Davolio (Management) shared their experiences as transfer students to the Woodbury business program and responded to questions about the curriculum, mentorship, and affordability of a Woodbury degree. Business admissions counselor, Cynthia Cifuentes, presented a clear overview of the various scholarships students could be eligible for at Woodbury. Dr. Satinder Dhiman, MBA chair, emphasized the awareness-based focus of Woodbury’s MBA, geared toward doing the right thing, and performing ethically and responsibly in business. A video clip from Dr. Nathan Garrett, chair of the new Computer Information Systems program, showcased the advantages of this new STEM major commencing in fall 2021.

Dr. Theresa Billiot, associate professor of marketing, discussed some of the ways she engages students in her marketing classes, with an emphasis on gamification, and how she uses this ‘fun’ approach to teach the foundational principles of marketing. She also highlighted paradigm shifts in fundamental marketing principles, such as the 80/20 rule.

Dr. Adam Wood, associate professor of management, presented a fragment of his Change Management class, highlighting ways in which he entices students through cases, reflections, and exercises. He asked attendees to consider businesses that have disappeared in the 21st century, engaging them in a reflective thought process.

Prof. Jack Condon and Dr. Kevin Sanford, both Woodbury Management adjunct professors and Los Angeles Valley Community College faculty, shared thought-provoking insights about critical learning moments in the changing educational climate, and new trends to be expected in higher education.

Last Updated on March 22, 2021. 

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