Fashion Marketing Chair and Popular Fashion Industry Forecaster To Lead Three Sessions at Fashion Industry’s Largest Trade Show
LOS ANGELES (Feb. 15, 2016) – At this week’s MAGIC, the fashion industry’s premier trade event, noted fashion industry forecaster Wendy Bendoni — Chair of the AACSB-accredited Fashion Marketing program in the School of Business at Woodbury University – is poised to lead the conversation during three separate sessions at the Las Vegas gathering, including a panel featuring costume designers from Dancing with The Stars, The
Voice and American Idol.
Wendy Bendoni is a professor in the business of fashion as well as an established international trend forecaster for the past two decades. She has the expertise to project local as well of global trends in the lifestyle market and has produced more than 280 trend/consumer reports. Clients range from Nordstrom, JCPenney, Selfridges, Mercedes Benz, BCBG, Levi’s, C & A, Target, Honda, Stila Cosmetics, Esprit, The Gap, Victoria Secrets and Guess. Her credentials as fashion and lifestyle forecaster requires assisting retailers and manufacturers on developing design concepts and consumer behavior insight. In 1990, she ran Los Angeles’s FIRST fashion forecasting firm for Report West’s International division, then in 1998 she also founded the L.A. division of WGSN for more than eight years. She has since moved to retail reporting and consumer trends for StyleLens and also developed the Lifestyle division (home design) for Design-Options. She continues to develop new methods of tracking lifestyle trends through traditional means but also through using analytics to monitor consumer lifestyle interest and behavior on social media. She is currently the trends director for retail reporting and consumer trends for the largest fashion tradeshow in North America, WWDMAGIC, FNPLATFORM and Sourcing@MAGIC. Bendoni is currently working on a textbook on “Digital Disruption in the Fashion Industry,” due out this spring.
Date: Tuesday, February 16
Location: Las Vegas Convention Center (LVCC)
What: WWDMAGIC “Social House”
Panel: “The Evolution of Fashion Storytelling in the Digital Landscape”
10:30 a.m. | LVCC Central Hall, WWD Social House, Booth 73012
How has the world of fashion changed since digital media came to the
fore? The panel will focus on the evolution of storytelling in
the digital landscape. From purchase timing, providing research
confirmation, and sharing why consumers love their blogger, digital
storytelling has never been hotter.
– Audrie Storme, Fashion and Lifestyle YouTuber/SnapChatter/Depop Blogger
– Ashley Torres, Style Blogger and Digital Consultant, Pursuit of Shoes
– Kate Ogata, Fashion and Lifestyle Blogger, The Fancy Pants Report
– “The Challenge of Costume Design for Live Performance”
11:00 a.m. | LVCC North Hall, The Source Community Lounge, Booth 62000
– Erin Hirsh, Costume Designer, The Voice
– Soyon An, Costume Designer, American Idol/JEM/Dixie Chicks
– Daniela Gschwendtner, Costume Designer, Dancing With the Stars
Lecture The Future of Fashion Forecasting: Trends + Social Confirmation
2:00 p.m. | LVCC North Hall, The Source Community Lounge, Booth 62000
This lecture will explore how the future of fashion forecasting is
becoming dependent on consumers’ need for social confirmation before they
invest in trends. Prof. Bendoni will share successful buying tools and skill-sets that enable the industry to embrace social confirmation of trends and consumers’ interest, bridging the gap between engagement and social proof of fashion trends. This insight will focus on consumer choices affecting product trends, timing for the customer’s readiness for trends, as well as reinterpreting the importance of timing.
About Woodbury University
Founded in 1884, Woodbury University is one of the oldest institutions of higher education in Southern California. With campuses in Burbank/Los Angeles and San Diego, the university offers bachelor’s degrees from the School of Architecture, School of Business, School of Media, Culture & Design, and College of Transdisciplinarity, along with a Master of Business Administration, Master of Arts in Media for Social Justice, Master of Architecture (MArch), Master of Interior Architecture (MIA), Master of Science in Architecture (MSArch), Master of Leadership, and Master of Arts in Media for Social Justice. The San Diego campus offers Bachelor of Architecture and Master of Architecture, Master of Interior Architecture and Master of Landscape Architecture degrees, as well as an MSArch degree with a concentration in Real Estate Development and Landscape + Urbanism. Woodbury ranks 15th among the nation’s “25 Colleges That Add the Most Value,” according to Money Magazine and is a 2014-2015 College of Distinction. Visit woodbury.edu for more information.
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