Keith Nishida serves as Assistant Professor of Fashion Marketing at Woodbury University, School of Business (AACSB-accredited) after teaching at Oregon State University for five years. Professor Nishida teaches upper-division Fashion Marketing course and marketing principles courses through the Marketing Department. His doctorate emphasis was in fashion communication, consumer behavior, and merchandising. Prior to embarking on his doctorate, he gained valuable industry experience at fashion and creative companies such as BCBG Max Azria, Abercrombie & Fitch, American Eagle, Lacoste, GenArt, and Tadashi Shoji. He has taught courses based on his scholarly activities and industry experience in product development, research, and fashion promotion (visual merchandising, styling, fashion journalism). His educational background in family & consumer sciences and psychology lends itself to a multi-disciplinary approach to teaching and research. His current research interests include digital influencers (opinion leaders), fashion marketing, Hello Kitty niche market, and sociocultural changes of the male consumer. When he is not teaching or researching, Professor Nishida spends his time serving as Faculty Advisor for Circle K International and Beta Gamma Sigma, international academic honor society of business. He serves as a conference research reviewer for the American Association of Family & Consumer Sciences, Global Marketing Conference, Global Fashion Management Conference, and the Popular Culture Association/American Culture Association. He is a proud founder of an award-winning fashion + lifestyle magazine based in Oregon, DAMchic, garnering a People’s Choice Awards and multi-nominations for Best Fashion Publication by the Portland Fashion and Style Awards.
A.B.D. Design & Human Environment, Oregon State University School of Design and Human Environment
M.A. Family & Consumer Science, California State University-Long Beach
B.A. Psychology, University of Hawaii-Manoa