Woodbury University’s Office of Admissions and the School of Business invite you to learn more about our MBA program, how to apply, and have the opportunity to attend a sample lecture. Join us and experience our classes for yourself!
This course will equip students with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies to leverage the opportunities inherent in today’s global, digital marketplace including: international marketing, social media, consumer-to-consumer online interactions, internet marketing, mobile marketing, and big data. The elements of the marketing mix and the promotional mix are reviewed with emphases on the development of sound strategic planning, implementation, and control. Case studies will be used to simulate management decision-making processes in the marketing arena.