> School of Business > Programs > Bachelors in Business Administration


Woodbury University’s School of Business cultivates the distinctive talents of each student to prepare future leaders of business who communicate effectively, act ethically, and think globally.

BBA Program

The BBA (Bachelors of Business Administration) is built around a common core set of subjects and offers four majors:
Accounting, Management, Marketing, and Fashion Marketing.


BBA Common Core: 12 Courses

MGMT 461
Leadership Theory and Practice

An examination of current theory in the burgeoning field of leadership studies. Leadership skills and their place in human resources management. Ideas of self-awareness, understanding the role of the leader, sensitivity to individuals and groups. The significance and implementation of vision statements; a study of inspiration versus domination; motivation versus manipulation. Creation of positive self-image and group identity. Lecture, case study, experiential exercises and group process. Lecture. Prerequisite: MGMT 326, Management and Organizational Behavior or MG 310, Principles of Management; and WRIT 112, Academic Writing II or AW 112, Academic Writing II.

MGMT 100
Fundamentals of Business Enterprise

This course allows students to discover how a business works and how it impacts society. Business is studied as an integral part of a total social, political and economic environment in all its various functional areas: accounting, finance, management, marketing, human relations, and how these interact. It explores how entrepreneurs find, screen, and evaluate ideas for new business opportunities. A key part of the course focuses on student teams’ development of a business plan for a new venture.

MGMT 336
Managment Information Systems

This course analyzes the role played by information systems in a successful organization at the strategic level where information technologies and systems can provide major competitive opportunities, and at the operational level where the continuous flow of useful data and information is vital to managers. Students will develop the skills to use available information channels effectively and initiate new ones when the need arises. Lecture. Prerequisites: MGMT 326, Management and Organizational Behavior or MG 310, Principles of Management; and AW 112, Academic Writing II or WRIT 112, Academic Writing II.

MGMT 110
Legal Environment of Business

The course prepares students to make viable decisions within the legal and ethical framework of business. Subjects include the nature of law and the legal process; business and the regulatory environment; administrative law; contracts and torts; statutory and common law, antitrust, partnerships and corporations, environment law, consumer protection and employment law. Prerequisites: MGMT 100, Fundamentals of Business Enterprise and WRIT 111, Academic Writing I.

MGMT 350
Business Ethics

This course explores the process of ethical decision-making in organizations. It emphasizes the development and application of moral concepts in the resolution of ethical dilemmas faced by managers and entrepreneurs and addresses the issue of social responsibility in worldwide capitalist economic system. Lecture. Prerequisites: MGMT 326, Management and Organizational Behavior or MG 310, Principles of Management; and PHIL 201, Introduction to Philosophy or PH 201, Introduction to Philosophy; and PSYC 200, Introduction to Psychology or PS 200, Introduction to Psychology; and WRIT 112, Academic Writing II or AW 112, Academic Writing II.

ACCT 205
Financial Accounting for Decision-Making

Principles of accrual accounting, basic processes of financial record keeping, and use of the basic financial statements. Emphasis is on learning the strengths and weaknesses of financial accounting in order to better use accounting information to make financial decisions. Prerequisites: MGMT 100, Fundamentals of Business Entrepreneurship, MGMT 110, Legal Environment of Business, WRIT 111, Academic Writing 1, COMM 120, Public Speaking, and MATH 220, Business Math or MATH 249, College Algebra

FINA 360
Financial Management

An introduction to finance. Topics covered include financial statement and ratio analysis, working capital management, financial forecasting, leverage, time value of money, valuation of stocks and bonds, cost of capital, capital budgeting, and raising capital. Prerequisites: AC 206, Principles of Accounting II or ACCT 206, Principles of Accounting II; EC 203, Macroeconomics or ECON 203, Macroeconomics; and EC 204, Microeconomics or ECON 204, Microeconomics.

ACCT 206
Managerial Accounting for Decision-Making

Accounting methods and issues applicable to equity of partnerships and corporations, accounting for current and long-term debt, managerial accounting, including inventory costing, capital and operational budgeting, and break-even analysis. Prerequisite: AC 205, Principles of Accounting I.

MGMT 400
Operation Methods in Value Chain Mgmt

Value Chain Management looks at the entire stream of value-adding units and activities in an organization. The categories include the primary line management activities from inbound logistics, production, marketing and sales, outbound services, and return actions. It also includes staff functions such as HR, infrastructure concerns, development and purchasing. The course focuses on the quantitative techniques utilized by managers in these areas for problem-solving and decision-making in business, including areas such as linear programming models, inventory and production models, decision making and project scheduling under certainty and uncertainty, transportation and trans-shipment techniques, decision tree construction and analysis, and PERT-CPM.

MRKT 301
Principles of Marketing

This course is designed to introduce students to the fundamentals of marketing. Through this course, the foundations of marketing will be explored, the users of marketing will be identified, the role of marketing in the organization will be examined, marketing objectives, tools and resources will be assessed, and components of strong marketing strategy will be evaluated. Lecture. Prerequisite: MGMT 100, Fundamentals of Business Enterprise or MG 100, Introduction to Business plus 40 hours of credit.

MGMT 326
Management and Organizational Behavior

This course is a comprehensive overview of the management process and organizational behavior. The focus of the course is on understanding and managing human behavior in organizations. Topics include: fundamentals of planning, organizing; organizational culture and leadership; motivation; communication; managing across cultures; ethics and social responsibility; human resource management and development; interpersonal skills; teamwork and group dynamics; diversity; power and politics; authority and influence; manageing change and conflict. High level of participation is garnered through the use of cases, simulations, discussion, and the class itself is viewed as a virutal organization. Prerequisites: MG 100: Introduction to Business or MGMT 100: Fundamentals of Business Enterprise; AW 112, Academic Writing II or WRIT 112, Academic Writing II.

MGMT 483
Business Policy and Strategy

This course is the “capstone” course for business majors. It provides an opportunity to integrate previous studies in the functional areas of marketing, finance, accounting, production, and management. Organizations are analyzed with respect to the effectiveness and appropriateness of strategies and goals in each of the functional areas and the synergies of the functional areas for achieving optimal results consistent with their respective missions. The major topics covered include: competitive analysis, the strategic management process, the role of the chief executive officer, strategy formulation and decision making, and strategy implementation. Lecture. Prerequisites: MGMT 400, Operation Methods in Value Chain Management and WRIT 112, Academic Writing II or AW 112, Academic Writing II.

Assessment of Student Learning

Based on the School’s above mentioned Mission Statement, student learning is assessed every semester in the core courses,
based on the following outcomes:

  1. Leadership
  2. Communication
  3. Ethics
  4. Global Awareness

Program Management

The Director of the BBA Program is Dr. Joan Marques and she can be reached at (818) 394-3391 or joan.marques@woodbury.edu


Joan F. Marques, Ph.D., Ed.D.
Assistant Dean
Chair & Director, BBA Program

818.394.3391 Joan.marques@woodbury.edu


Ovsanna Adjikian, School of Business Admissions Counselor
818.252.5209 ovsanna.adjikian@woodbury.edu