Woodbury University Partners with Mercedes-Benz to Establish Carl Benz Academy in China
Woodbury University is partnering with Mercedes-Benz (China) Ltd. and Mercedes-Benz Auto Finance Limited in China to launch a customized MBA program under the newly established Carl Benz Academy in Beijing, China.
The three-year pilot program launches on November 14 in Beijing and will be delivered globally in Beijing, Berlin, and Los Angeles through an innovative blended delivery system of distance learning and face-to-face seminars. The School of Business will design and present customized course content as part of the program to offer automotive-specific business administration education to Mercedes-Benz China dealer employees and managers. The Woodbury portion of the curriculum will consist of organizational leadership, self leadership, leading a team, general marketing principles, automotive and luxury brand marketing, marketing innovation, and strategy. In October 2014, Woodbury will lead a business simulation that will serve as an optional final summation of the program in lieu of a thesis.