> MCD > Majors > Media Technology

Degree: Bachelor of Science


Program Learning Outcomes

Jesse Gilbert, M.F.A.

The use of digital technology as a tool in art, design and media continues to expand exponentially. Here in Los Angeles, in the heart of the animation, film, television and game industry, it is now necessary for all artists entering these fields to “speak technology” as well as use those digital tools that are common to their professions. It is increasingly necessary as well for technologists to “speak art and design” in order to integrate into creative studio culture and work side-by-side with artists and designers. The Media Technology Bachelor of Science is designed to meet that need by integrating programming and technology skills with the current BFA degrees in MCD (Animation, Graphic Design, and Fashion Design) as well as the new BFAs that are also part of the grant (Digital Film and Game Art and Design). Media Tech will also support those students in Architecture and Interior Architecture who have an interest in the technology-heavy aspects of architecture, such as themed environments (e.g., Disney Imagineering). Many of the designers working in the local special effects and game industries hold architecture degrees. A minor in Media Tech would serve students with these interests.

Media Technology is designed to be a Bachelor of Science degree that aligns closely with our Bachelor of Fine Arts degrees. The programming courses and many of the systems administration courses are project-based and will be taught in a studio (or lab) format, with 5 hours per week of faculty contact per 3-unit studio course. This will integrate well with the current studio culture in MCD. In addition, the Animation, Media Tech and Game programs share many classes in their major sequence. This will allow students to work in a cross-disciplinary environment and encourage multidisciplinary capstone teams formed of artists, designers and technologists mirroring the professional world.

Information for Students Interested in Majoring in Media Technology
Students who wish to major in Media Technology in either concentration should declare a major in Animation for the 2011-12 academic year and make an advising appointment with Chair of Animation Dori Littell-Herrick. An appropriate plan of study will be determined based on the student’s current transcript and the student will transfer to the Media Technology major when it launches in Fall 2012.

The Bachelor of Science in Media Technology is designed to meet the entertainment industry’s growing need for technology experts who “speak art and design” and can integrate into the creative studio culture to work side by side with today’s artists and designers. Through the production of projects in studio style courses, students will apply programming skills and project management in a creative production environment. Media Technology students will engage with creative students from other majors including Animation, Filmmaking, Graphic Design, Fashion Design, Game Art & Design, Psychology, and Communication while earning a minor in those programs. Our mission is to provide students with the technical and creative skills and knowledge to meet the challenges of rapidly changing technology, while also preparing them to be professional and exceptional collaborators and designers in the field of media technology.

Students who graduate from the Media Technology program will meet the following learning outcomes:

  • Understand visual, spatial, sound, motion, interactive, and temporal elements of digital technology.

    History and Theory
  • Demonstrate a strong foundation in the history, aesthetics, and theory of digital media as based in
    art, animation, and cinema.

    Computer Science and Math Skills
  • Apply computer science theory and mathematics to modeling and design of computer-based systems
    for digital media production.

    Systems and Project Development
  • Demonstrate creative problem-solving skills necessary to work in the rapidly changing digital media
    and technology fields.
  • Evaluate an existing computer-based system, process, component or program.
  • Analyze a problem and identify and define the computing and system requirements for its solution.

    Human Factors
  • Understand the role of technology in design and media, its effect on the product and the worker,
    and its impact on society.
  • Analyze human interaction in various contexts (physical, cognitive, cultural, social, political, and economic) with respect to technologically-mediated communication.

    Communication Skills
  • Create clear and persuasive visual, oral and written presentations.
  • Write clear system documentation, user documentation, tutorials and research reports.

    Professional Practices
  • Make responsible choices, and use computing skills to make a positive impact on media and society.
  • Work in teams and organize collaborations among people from different disciplines; take a leadership
    role in a collaborative project.
  • Understand the legal and ethical issues of intellectual property, copyright, and piracy.
  • Work independently on programming or hardware systems problems.
  • Demonstrate knowledge of the pathways into the digital media job market, including graduate studies
    in computer science and related fields.