GDES 106 Graphic Design I
Introduction to the field of graphic design exploring the creation and function of design as a tool of communication, including issues of information, concept and execution. Emphasis will be placed on understanding principles of visual organization and typography. Technical instruction covering the hardware platform, software, scanning, printing and file management will be presented. Studio.
GDES 116 Typography I
An introduction to the fundamentals of typography, including its theory, practice, technology and history. Study of typographic vocabulary, anatomy, proportion, grids, hierarchy and legibility. Analysis of typographic solutions and their impact on visual communications. Studio.
GDES 216 Typography II
Intermediate studies in typographic communications exploring student awareness of typography as an expressive medium that carries personal, aesthetic and social meaning. Emphasis is placed on extensive application of type to visual communication projects, information design and the responsibilities inherent in working with visible language. Studio.
GDES 217 Typography III
An intermediate studio exploring experimental typographic applications including exploration of letterforms as compositional instruments in order to stimulate visual and intellectual approaches to typographic design, while challenging traditional typographic aesthetics. Investigation of experimental directions in order to interpret the anatomy and structure of type to create unique designs using type as expressive element rather than content. Studio.
GDES 240 Photography I
Introduction to digital photography and digital camera operations covering lighting, composition, exposure and the fundamentals of traditional photographic concepts. Exploration of creative and technical issues in photographic output. Instruction in imaging software application including image editing, printing and color management. Studio.
GDES 288 Graphic Design II
An intermediate course in the study and practice of graphic design. Students will learn the value of research as it applies to the development of design solutions. Emphasis on conceptual thinking, visual organization/composition, information hierarchy, symbolic representation and the construction of meaningful images. Studio.
GDES 310 Communication Design
An intermediate studio in graphic design exploring the fundamental theories and methodologies of visual communication. Development of creative design solutions involving research, information analysis and problem solving in consideration of context, concept, audience and process. Studio.
GDES 315 Package Design
An intermediate studio examining materials and processes as they relate to the development of forms and graphics for packaging. Through an understanding of the qualities inherent in various packaging materials, students produce a variety of packaging solutions dealing with shape, form and volume. Examination of marketing issues such as client needs, product placement, and package function. Studio.
GDES 334 Logo & Identity Design
An advanced studio in the design of logo and identity systems. Students will design marks for various businesses and organizations, as well as explore both contemporary and historic corporate logos and their evolution. Emphasis in the application of logotypes and typographic issues in logo design, as well as style manuals and collateral applications. Studio.
GDES 356 Web Design
An advanced studio course exploring internet communications for business and industry, advertising, and corporate communications. Emphasis is placed on the design of navigational structures and systems, audience, organization and information access for internet application. Studio.
GDES 388 Graphic Design III
An advanced studio in the study and application of graphic systems. Students will develop a comprehensive design system for a sponsoring client exploring issues of research, analysis, audience, identity and presentation. Internal, promotional, and collateral material is examined. Studio.
GDES 485 Portfolio Presentation
An advanced studio in the preparation and presentation of the graphic design portfolio. Emphasis on portfolio review and critique, book development, and augmentation. Presentation and interviewing techniques including resume preparation, job search issues, networking, references, and salary negotiation. Studio.
GDES 492 Degree Project
Students may pursue either individual or interdisciplinary collaborative projects. They must demonstrate the application of theoretical research to a self-initiated graphic design project through a rigorous level of work, which is clearly resolved, demonstrating a high degree of critical thinking, skill and craft. Studio.